Prift — Finance Platform
Prift is a personal financial assistant that unites all of a person's finances in one place and forecasts them 10–30 years ahead — turning long-term goals like pensions, mortgages, and education into clear, achievable plans.
YEAR
2023
ROLE
Lead Product Designer (UI/UX)
About the project
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Concept
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Designing a simple and minimalist MVP
Competitive analysis and benchmark research
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Feature prioritization
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Wireframing
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Prift — Finance Platform
OVERVIEW
Prift is a personal financial assistant that unites all of a person's finances in one place and forecasts them 10–30 years ahead — turning long-term goals like pensions, mortgages, and education into clear, achievable plans.
YEAR
2023
ROLE
Lead Product Designer (UI/UX)
About the project
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Concept
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Designing a simple and minimalist MVP
Competitive analysis and benchmark research
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Feature prioritization
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Wireframing
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Prift — Finance Platform
OVERVIEW
Prift is a personal financial assistant that unites all of a person's finances in one place and forecasts them 10–30 years ahead — turning long-term goals like pensions, mortgages, and education into clear, achievable plans.
YEAR
2023
ROLE
Lead Product Designer (UI/UX)
About the project
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Concept
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Designing a simple and minimalist MVP
Competitive analysis and benchmark research
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Feature prioritization
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.
Wireframing
Financial stress is universal, yet the tools people rely on all fall short: budgeting apps stop at 1-year horizons, pension and investment platforms are siloed by asset type, and financial advisors aren't affordable for most. Prift closes that gap — one place to see, manage, and forecast all personal finances decades ahead. I led UI/UX design from discovery to a working MVP prototype: competitive and benchmark research, MoSCoW feature prioritization, and A/B-tested wireframes validated with users before any visual design.
The MVP shipped with four core features: personalized financial advice, savings efficiency comparison against industry benchmarks, goal tracking with monthly saving calculations, and debt & loan management. Post-MVP, I designed the "Make the most of your finance" flow around how people actually manage money (pay off debt, fund goals, then invest), plus an account comparison flow that removed the expertise barrier for users and unlocked a partner-offer revenue stream for the business.
The hardest constraint: UK regulation requires financial guidance to inform, never instruct. Every flow is choice-first, every forecast is worded as an "estimated result," and mortgage changes trigger a clear warning that the bank must approve any real modification — compliance designed in, not bolted on.